Re-Hash
Needle and Threat used with meticulous precision and passion for Italian craftsmanship:
these are the ingredients that, in the 1930’s the Caucci family chose to embrace by starting to make tailored garments within an Atelier in Abruzzo.
However, in the 2000s, the Canucci factory created the F.G. company in 1936, which now specializes in high-quality denim, to differentiate its offer.
Its geographical reach includes markets in France, Spain, Russia, Germany, Australia, the Middle East, Korea, China, and Japan.
results.
The first online store.
In 2018 Re-HasH launched its first official online store and started a digitalization process that is still underway today. But it is only in 2021 that the partnership with Black Soda begins, given the need on the one hand to increase turnover in this sales channel, and on the other to convey communication more oriented towards B2C without distorting the cornerstones on which the company was founded: quality, refinement, sustainability, exclusivity.
Optimization of remarketing processes.
In Re-Hash users receive excellent customer service and assistance. The quality of the product is high, and shipping is on time and free. Hence the brand’s high customer loyalty rate.
In synergy with company values, from the beginning, the focus was on optimizing the remarketing processes, avoiding being invasive but making the brand feel closer to existing customers.
Automated email based on behavioral patterns
Informative Newsletter to use along with the commercial newsletters
Optimization of remarketing processes.
Lead generation.
The acquisition of new customers was largely achieved through the creation of targeted Google Ads campaigns: Search, Shopping, and Performance Max, while still leveraging Social Advertising for low-cost Brand Awareness.
