Masciarelli
Social Media Ads & Management
Passion and love for the land, began in 1981, with the production of Masciarelli wine.
Trebbiano and Montepulciano: once unknown and not so-considered grapes, today represent two greats in the firmament of Italian winemaking.
Agricultural estates Masciarelli is a local reality that does not limit itself to raising the name of the Abruzzo region, but that at the same time enables those who live this reality daily, to be able to express themselves in international and national contexts.
Territory
It is starting from these principles that Black Soda and Masciarelli have set up their collaboration: to find a synthesis between their international know-how by making them available to a territory which, too often has lavished from its valorization, often for the lack of commune synergies and vision.
The collaboration predicts the complete social media management – individualization of the main themes, content creation, community management, social adv, and performance analysis – for agricultural estates Masciarelli, Vini Valori, and the Semivicoli Castel, 15th-century seventeenth-century baronial palace now a charming relais among the vineyards.
Challenge
Promote the brand values
The challenge consists of building the brand’s social image that is not purely aesthetic but becomes a tangible medium to promote the brand’s value.
This concept can be resumed in the following key points
- Storytell the brand excellence through its quotidianity, a real meeting point with the community.
- Exalt the beauty and the richness of Abruzzo’s territories within an international context.
- Promote the concept of ‘Artisans of the Future‘: Whether is about the Masciarelli wine production, distribution of Gianni’s selection (Vini Valori), or hospitality at Semivicoli Castle, there is always a tailoring work that aims to offer clients a quality with no competition.
Instagram / Facebook
The social channels involved in the strategy are: Facebook, Instagram, and Pinterest.
In the first phase of the project, purely based on study and analysis, we evaluated how to restore strength to visual identity and set a Tone of Voice that was in line with the brand’s values
Subsequently, we passed on to the executive phase: the storytelling. The execution plan was done through 3 key steps: The optimization of the Social Media, identification and organization of the topic through the creation of an editorial plan, and content realization (copywriting + media). An integral part of our work is Community Management which has 2 main objectives: transparency and timeliness in the responses provided to the public.
Social Advertising activities help strengthen both the brand awareness of Abruzzo’s territory and also in the wider international context.
Social Media Management
Community Management
Adv campaign planning
feed
Masciarelli Agricultural Estates
The strategy set for the social image of Masciarelli is based on an elaborated visual where prestigious wines, unique landscapes, and traditional culture mix harmoniously. This way, the culture, the modernity and the refinement of Abruzzo, mesh within a bright and refined feed.
The photography aspect is of great importance, supported by the creation of shootings aimed at enhancing not only the product qualities but also its essential union with the food and wine tradition of the area.
storytelling
Semivicoli Castle
The result is a fresh, dynamic, and current narrative but at the same time profound, full of historical references on which the Castle is based and which it could not ignore