+29.95% ROAS with full-funnel Google strategy
x Luce Beauty
Industry Beauty
Activities ADV
Client Luce Beauty
Period H1 2024
Industry Beauty
Activities ADV
Client Luce Beauty
Period H1 2024
Situation
Restructuring the media mix to enable scalability
Active in Italy since 2019, Luce Beauty entrusted Black Soda with managing its advertising investments. The objective was to overcome performance limitations caused by excessively low ROAS, particularly on Meta and Google.
Challenge
Improve ROAS and unlock scalability
Streamline digital investments through a full-funnel strategy on Google Ads, built on three pillars: strengthening brand equity, increasing market share, and acquiring new customers.
ADV
Full-funnel Google strategy and selection for Google Executive Program
Complete restructuring of media architecture with focus on Google Ads, selected as the core channel in terms of efficiency and scalability. The strategy was validated and included by Google in the Google Executive Program. Comprehensive and optimized campaign management.
Creative
Consulting for performance-oriented content
Creative support in producing advertising assets optimized for performance: focus on consistency, Google-appropriate formats, and high-impact visuals and copy.
Result
A successful advertising strategy
+5.12%
Revenue CAGR H1 2024
-19.11%
Advertising investment CAGR
+29.95%
ROAS CAGR