When the most reassuring number on the dashboard is the symptom of a missed opportunity: reading a rapid payback as efficiency or as renunciation?
NEWS
When the most reassuring number on the dashboard is the symptom of a missed opportunity: reading a rapid payback as efficiency or as renunciation?
Why there is no optimal ratio that fits everyone, and why a worsening LTV/CAC does not always mean a worsening business.
When the “right” number goes up for the wrong reason: why this ratio should never be read in isolation.
When growth is bought rather than built: reading the same number as a snapshot or as a decision.
Black Soda at Netcomm Forum 2025: data and AI at the core of strategies to grow your eCommerce in an integrated and scalable way
Black Soda participated in eCommerce Italia 2025 to analyze trends, technologies, and strategies for eCommerce growth